Box Targets was founded in 2017 by an Arizonian father and son based on the idea of creating a lightweight shooting target which displayed practicality and multi functionality. Throughout the developmental stage Box Targets committed to providing consumers with a product that would improve outdoor target shooting. Goals behind the creation of this model were functionality, re-usability, decomposability, ease of use, age level, and weight. Ideation and commitment transformed into model BT1354A.

Model BT1354A provides consumers with a shooting target composed of cardboard to allow for ease of handling. Setup is quick and does not require additional tools. The entire target stands 54″ tall to allow shooters to practice at eye level. Additionally, the target may be inverted to allow consumers to get the full benefit of the printed targets.